Misleading World of Lordcraft Advertisements

First it was Evony and now its World of Lordcraft, except World of Lordcraft takes it to the next level by showing half naked girls and classing itself as an 18+ game. Also the name World of Lordcraft can be seen as a rip off from World of Warcraft. I guess they are not breaking any rules (somehow) but they are clearly misleading people with ads such as these:

I hope this wont set a trend for future MMORPGs to mislead it's audience in this way.