Lord of the rings online free to play

Lord of the rings online was made free not too long ago and instead of making people purchase subscriptions to keep playing they released an item mall like many other MMORPGs have in order to make the MMORPG easier and help players progress faster with cash only items. Another MMORPG that has done a similar thing was Dungeons and Dragons which proved to be a very good decision because when Dungeons and Dragons was charging people with subscriptions to play it wasn't very popular and wasn't doing very well. But when they switched away from subscriptions Dungeons and Dragons proved to be a massive success. Similar impact on Lord of the rings online, this probably goes to show that people aren't as willing to pay for subscriptions for MMOs anymore and item malls are probably the way to go.