Item Malls

A lot of MMOs have been switching to item malls instead of monthly subscriptions. This might be because item malls give the player the option to pay instead of being required to pay. The player only has to pay if he or she wants to gain certain items instantly for a price of real money that would normally take a long time to get, or exp boosts and upgrades. Also item malls are a great way to prevent real life gold trading. Because by providing rare items for real money there is no point for players that want a short cut in the game to risk buying gold or rare items from other players for real money. Although this doesn't completely stop real life gold trading as there can be people who offer better offers for rare items than in the in-game item malls but it certainly does decrease it significantly. Most well known MMOS today have item malls and many players do use them as some items can only be gained through Item malls.